Tuesday, February 5, 2013

Loving the Joan

Say hello to the Joan Top!  It's comfy, stylish and the perfect thing for the spring and summer weather.  We believe, you can wear this shirt with just about anything!

Made from the softest light weight Tencel jersey, this top is also sustainable!  Tencel is produced from wood pulp.  The stalk of the tree is chemically processed the same way that rayon is manufactured only a closed loop process is used whereby the chemicals are reused again and again rather than being disposed of.

 Ashleigh loves the neutral grey tone and pairs it with her favourite red Yoga Jeans.  She loves how soft it is and that she can easily dress it up or down.

Siv wears the Joan in the subtle lilac colour.  This shade compliments her skin tone as she is always drawn to the summery pastels.  Siv pairs her Joan with a cute skinny belt and matching flats.  The belt highlights her waist creating a flattering silhouette.
Jenn loves her Joan Top because it's perfect for layering.  The top is light enough to wear on the hottest of summer days but she's getting a head start by pairing it with a thermal top, velvet scarf and her Claire Mini Skirt from the FW11/12 collection.

Sam wears the hot pink Joan Top with her favourite blazer.  She loves how the bright colour, brings a sense of playfulness to her more neutral outfit.  With its fun neckline and pop of colour, the Joan adds an element of uniqueness and fun to your work attire.

The Spring/Summer 2013 Collection launches online this coming Monday, Feb 11th.  For a sneak peak at the collection check out our facebook album.  The collection hits stores starting Feb 15th.

To help launch the collection we want to get you involved!  Next week we'll be running a fun social media contest where you can help us spread the word via facebook and twitter for a chance to win the Joan Cowl Top in the size and colour of your choice.  Stay tuned for more details!

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