Wednesday, October 31, 2012

Fun with Advertising!

Here at Paper People we've recently taken up some advertising initiatives.  For many years Jenn was running the business all on her own and spread thin but now that our team is growing we're recognizing the importance that advertising can play in the success of a business.

Basically, something we had considered a waste of money in the past has actually become an exciting, fun new project that is opening us up to all sorts of new possibilities!

The launch of the online shop was what prompted things but we're now realizing that in addition to consumers, we can also increase our awareness with retail buyers and media.

Our first initiative included a series of facebook ads aimed at targeting various geographic areas to grow our facebook following.  Since we're already carried at stores across Canada, we were hoping to grow our brand recognition in the US, so we targeted various areas in the states.  

Facebook ads are great because you can choose your daily budget as well as the location, interests and various other details of the target audience.

Determining what type of photos to use was also a challenge.  A lot of our beautiful look book photos look clean at a height of 600 pixels, but facebook ads are a modest 72 pixels high.  We found that creating a cut out with a plain white background made for a much clearer ad.  Check out the difference:

After having some success with the US ads and analyzing our facebook following, we realized that a lot of loyal Canadian customers were not following us, so we decided to take out some ads in different Canadian provinces to remind them!  Check out some of our other ads:

After having some fun with facebook ads, we decided to move onto one of our favourite magazines, BUST!

BUST is one of our favourite go-to magazines for crafts, indie fashion labels, music, culture and current events.  We also love their support of female entrepreneurs!  Pick up a copy today, to see our ad in real life or visit the BUSTshop online.

Here is a closer look at our ad:

Our model is wearing the popular Alexandra dress. Visit one of our stockists across Canada!

Thursday, October 25, 2012

Just in time for Halloween . . .

Today is the first in our series of interviews! We'll be interviewing all the dynamic, creative individuals from the Paper People team, sharing their experiences and how they got to where they are today!

Being that Halloween is just around the corner we're starting off with our spooky makeup artist extraordinaire, Andrea Brown.

Your name and age:
Andrea Brown, 33. (Jenn met Andrea through a friend and when it came time to seek professional help with her photo shoots, Andrea was eager to jump in and assist).

How long have you worked with Paper People Clothing?
2 years.

What is your position? 
Makeup Artist.

What is the best part about working with PP?
The best part of working with Paper People is the awesome ladies I get to work with. The shoots are lots of fun, creative and chill. It's like hanging out with friends. I love the clothes, they are amazing. I really enjoy seeing the new collections Jenn and company create. I prefer tradesy as payment, as it's a good way to fuel an addiction:)

What is your favourite season for production at Paper People Clothing?
Fall/Winter season. I live in their sweater dresses. They are super comfortable and look so smart. I also love their awesome thigh-high legwarmers.

How would you describe your own personal style?
I'm very eclectic. I love fashion, but don't follow trends. I'm very playful with my clothing . My wardrobe consists mostly of thrift and vintage finds. I love clothes swaps. I tend to mix and match patterns and colours. When putting an outfit together, I start with a pair of colourful socks and work my way up.

What kind of advice do you have for someone who is interested in running their own creative business or working in a creative industry?
My advice to them is to just go for it. But go hard. You can't do it half-assed or you won't get anywhere. And be creative with your attempt. If something isn't working, attempt it in another way. Don't pigeon-hole yourself.

Tell us about some other creative projects you have on the go!
I just finished up working on two TV series: Paranormal Witness (Sci Fi & Space Channel) and Breakout (Discover/National Geographic) which allowed me to design some really elaborate makeup applications.

At this moment I am preparing for the Halloween season with the Monster Makeup Factory. We help clients bring their Halloween characters to life.

Andrea is a Toronto based makeup artist. Her skills range from wedding, fashion and beauty to horrifyingly realistic monster makeup and special effects!

Take a peak at her porfolio or contact her today for your beauty/glamour/horror needs:

Wednesday, October 17, 2012

How we wear the Alexandra Dress

We love the Alexandra Dress for fall! It is a great style to wear no matter the occasion.  Available in a variety of colours and textures, choose the right one to complement your personal style. 
Designer, Jenn is ready for meetings all afternoon with her favourite local boutiques.  She has layered up her Alexandra Dress with the Emma Leggings and Mabel Top, a necklace she made herself and a felted bracelet she purchased last year at the One of a Kind Show!
The Alexandra dress is a great style for women of all sizes and shapes!  Head to our online shop, to check out our beautiful selection of fall finds including these dresses above.  Receive free shipping with orders over $200 or receive 15% off your first order until Nov 1st (just enter the code "FBFRIENDS").
Siv is busy in the studio prepping the final quality control checks on our last batch of winter arm warmers! (Check our online shop for those too!).  She remains classic and comfy in her favourite Alexandra dress that will keep her looking sleek as she meets friends later for a birthday dinner!

Wednesday, October 3, 2012

Paper People hosts Ryerson Students

It was a typical Friday.  We were performing quality control and shipping a large order of PP goods. But this Friday, we had some exciting visitors from Ryerson University.  Head designer, and founder of Paper People Clothing, Jennifer Fukushima is a graduate of their Fashion Design Program, (class of 2007) and has kept a good relationship with their fashion program.  We opened up our studio to a group of young fashionistas, who were eager to hear words of wisdom from Jenn.

 Jenn always enjoys taking advantage of the opportunity to meet with young, creative minds and share some of her experiences in the industry.  The Ryerson students always do plenty of research beforehand, scouring the internet and digging up dirt on Paper People's past endeavors.  They always throw in a few surprises!  One of the students, Callandre came from Jenn's hometown, Thunder Bay, Ontario, which was an unexpected coincidence!  

Thanks to Amanda, Carrielynn, Callandre, Holly and Alys for stopping by!