Laura-Jean from Fresh Collective offers "boost" meetings to all of her members who are feeling like they could use a little advice or a push in the right direction so I decided it was time. I'd been struggling with a few things over the past few years. Although my fall/winter line has been greeted with much success, spring/summer has struggled to approach our expectations. This season we were lucky/smart enough to hit on several key items that are doing well but we also produced a lot of items that aren't doing well. So although we're excited to have some hot items, the not so hot items have tipped our books in the opposite direction. So we decided to embark on a little market research to discover just what it is our customers are after instead of force feeding them things they aren't interested in.
We got a lot of interesting and helpful feedback and we hope to run more contests like this again in the future. Plus who doesn't like making customers happy with free dresses every once in a while! Stay tuned for some fun photos of our contest winners . . .